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Strategic Planning

A company without a strategic plan is like a boat without a rudder. Without anyone at the helm guiding the boat, it will wander aimlessly in the water. A company may have a similar fate — it may be afloat, but not headed in the best direction to ensure its long-term success.

Successful organizations do not allow the strategic direction to be set by mistake. These organizations have a well-organized plan that is discussed among key players, including the stakeholders, employees, and community. They consider internal and external influences and make decisions based on fact rather than generalizations.
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